Incentive, Loyalty and Rewards

To improve their performance and stay competitive in this market, more than ever companies need to motivate their teams, rally their partners and generate customer loyalty.

For 25 years, Up group has developed expertise to help different players in companies (DHR, sales managers, executive managers….) to invigorate their motivation, facilitation and loyalty programs, from designing these programs to managing rewards. Up group is currently ahead of the curve in terms of technological innovations, offering interactive and customized digital solutions to support the different players in the company (HRD, sales managers, managers…) to enhance their motivation, animation and loyalty programs.


Are you seeking to grow your market share and involve your employees in the development of your activities? Because employee performance is largely conditioned by recognition, we work with you to develop a genuine performance strategy for your sales force.

Our digital solutions give new impetus to your incentive operations through innovative programs. Our platforms are easy to manage, with Web Responsive Design challenges that allow you to deploy “best practices” within your teams and mobilize them for your goals. 

In France, our 100% web-based solution Stim Rewards is designed to adapt to each issue to maximize your return on investment.

To highlight your employees’ efforts and encourage them to contribute all their energy, we offer an abundant and personalized range of rewards, in the form of gift vouchers, gift items or access to e-shops offering a wide choice of products. 

Available in France and in Italy, the Cadhoc card an grant any wish (sports, travel, fashion, beauty, toys...), is redeemable in all types of shopping venues (supermarkets, shops,...) and supports local stores. It is also available in electronic form, in France, via the Cadhoc Mobile application.


Do you market your products through an external distribution network, and wish to boost your sales? Sometimes it’s enough to know how to motivate your partners in order to involve them in the success of your business strategy. 

To develop a real preference for your products among your resellers, we offer inventive turnkey solutions. After working with you to define an overarching theme and mechanism, we provide you with a personalized web platform that allows you to effectively manage and control your incentive program. 

Your partners can also enjoy a selection of attractive rewards among a wide range of original endowments that are managed by you through the 100% French web-based platform Stim Rewards.


In a competitive environment where information is instantly accessible, creating a lasting relationship with the customer remains a major strategic advantage. Whether to boost your sales, improve your knowledge of your customers or gain new ones, our expert solutions support you in implementing your retention strategies. 

From program design to reward management, our digital solutions are within reach for everyone, from small businesses to major brands, and offer easy management of your operations. Feeling valued, your customers become true ambassadors of your brand!

In France our solution Fid Data by the French subsidiary CEV: a new generation relationship marketing platform that can run a full customer loyalty and relations program thanks to different integrated tools that can manage data in real time.


To go further in video :

Découvrez STIM REWARDS, la plateforme d’animation commerciale web du groupe Up !

Discover Stim Rewards, the commercial web animation platform of Up group

Stimulation, Fidélisation, Récompenses : facteurs clés de la performance commerciale des entreprises

Motivation, Loyalty, Rewards, key factors in the commercial platform companies